Instagram Announces IGTV App for Watching Long-Form, Vertical Video

24 June, 2018, 17:59 | Author: Darrell Baldwin
  • Instagram’s “IGTV” video hub for creators launches tomorrow		
	Josh Constine

   	7 hours

IGTV app now can be downloaded from the Google Play Store and can be accessed via the Instagram account. However, it is accessible from the regular Instagram app.

"We have now a community of one billion users", Systrom told the event in San Francisco. We'll let you know when the Android app shows up.

"IGTV is different in a few ways", Instagram chief executive Kevin Systrom said of the announcement.

Taking YouTube by the horns, Instagram has announced, with much fanfare, the launch of IGTV - a video content-only wing of Instagram.

On June 20th, Instagram announced a major milestone: Starting a new chapter of mobile video with IGTV.

Famed Pomeranian Jiffpom can now share videos up to an hour long on IGTV. "We made it a dedicated app so you can tap on it and enjoy the video without all the distraction", Systrom explained. "IGTV is focused on the creators you love most and already follow on Instagram". However, the discover feature is available when you swipe up.

Named IGTV, the offering has been developed as an extension of Instagram's "Stories" function, with IGTV users able to include links in each video to drive traffic to external sites. As on YouTube, regular IGTV users may set up their own channel.

According to Mashable, a number of celebrity influencers, including Selena Gomez, Kim Kardashian, and Kevin Hart, have been signed up as partners for IGTV and have already started creating content for the platform. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. But knowing how Facebook and Instagram usually handle these things, we should be seeing ads or some kind of monetisation of the feature within the next year or so.

The app, which is owned by Facebook, previously stated last September that there were 800 million people using the app. Year on year, it's been adding about 200 million new users. In her new IGTV show, Pons will challenge some of her friends to find out who's the better cook.

IGTV will be making its way to users over the coming weeks.

And speaking of apps, there really is a separate IGTV app on the way.



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