Oprah Winfrey Enters Content Partnership With Apple For Original Programming

18 June, 2018, 02:37 | Author: Pamela Mathis
  • Apple strikes deal with Oprah Winfrey as it pushes into original programming

Apple Inc said on Friday it had signed a multiyear deal with Oprah Winfrey to create original programming, a coup for the iPhone maker as it looks to compete in the booming digital entertainment market.

Apple's statement says that Winfrey will create content that embraces "her incomparable ability to connect with audiences around the world". Apple said in its announcement that the content will be released as part of a lineup of original content. Ehrin will also serve as the showrunner on Apple's upcoming morning show drama series starring and executive produced by Reese Witherspoon and Jennifer Aniston.

She recently extended her contract with OWN through 2025. According to a report by The Hollywood Reporter, the partnership is non-exclusive as Winfrey will remain chairman and CEO of OWN, her cable network backed by Discovery.

75th Golden Globe Awards - Photo Room - Beverly Hills, California, U.S., 07/01/2018 - Oprah Winfrey poses backstage with her Cecil B. DeMille Award.




Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis. Under these exceptions she is a contributor on CBS' 60 Minutes and previous year executive produced and co-starred in the HBO movie The Immortal Life of Henrietta Lacks.

Winfrey, considered by some to be the most influential woman in the world, is perhaps best known for hosting The Oprah Winfrey Show which aired nationally from 1986 through 2011. The Oprah Winfrey Leadership Academy for Girls in South Africa celebrated its 10-year anniversary in 2017.

THR said Winfrey signed with Apple following a competitive situation with other tech giants that likely included both Amazon and Netflix who were pursing similar deals.

Recommended:



Popular

Brazil held to 1-1 draw by Switzerland in Group E opener
The Swiss take on Brazil in their opening 2018 World Cup clash on Sunday evening. The World Cup match between Brazil and Switzerland will be broadcast live on FS1.

Elon Musk's Boring Co wins O'Hare high-speed train bid
The Boring Company released Wednesday renderings of what the underground system and rail cars would look like. The company and city officials will enter negotiations to bring the Loop transit system to Chicago .

Manchester City to start title defence at Arsenal
Sky Sports have ranked all 20 clubs in terms of who has the most hard set of fixtures to open the 2018/19 season. Jose Mourinho is furious about the scheduling of some of Liverpool's Premier League games next season.

Judge jails ex-Trump campaign chair Manafort ahead of trial
Manafort pleaded not guilty to the charges in the superseding indictment that added the obstruction and conspiracy charges. The perfectly manicured former Trump campaign chair has advised leaders like Ronald Reagan, George H.W.

Handshakes instead of sledges to kick off series between Australia and England
When you're defending 214 against the No 1 side in the world, you're not going to win all that often". But Paine concedes Australia must prove they are reformed characters.

SA soccer fans crowd sports bars to watch World Cup
Even though Netherlands is above Uruguay in the official Fifa World Cup Ranking, they still have never managed to clinch it. England is the only team from the United Kingdom to qualify for the finals where they meet Belgium, Panama and Tunisia.

Saudi fans flock to World Cup Tents
Manchester United manager Jose Mourinho was in Moscow to watch the game as part of his punditry role with Russian broadcaster RT. The hat trick was his first ever at the World Cup and matched his goal production in his first 13 games over three World Cups.

Australia keep France at bay in enthralling first half
Moments later, however, a handball from Samuel Umtiti on a cross into France's area conceded a penalty in Australia's favour. N'Golo Kante helped France beat Australia 2-1 in their World Cup opener and also sent Aaron Mooy back to Sydney.

Sarah Huckabee Sanders denies CBS News report she’s leaving the White House
Sanders explained the administration is enforcing the current law, which she said has been on the books for years and the president is working to fix.

Vivo Nex With All-Screen Design, Pop-Up Front Camera Announced In China
Under the hood, the NEX bundles a Snapdragon 845 CPU, 8GB of RAM , 256GB of internal storage and a 4000mAh non-removable battery. The OEM said that the device will go up for pre-order tomorrow on June 13 and will be available in offline stores on June 23.