IHOP reveals the mystery of IHOb

13 June, 2018, 19:14 | Author: Darrell Baldwin
  • The first offerings from the International House of Burgers were unveiled this morning

After spending a few days teeing up its eventual name change from IHOP to IHOB, the company announced Monday that its menu will now feature burgers - an announcement that didn't faze Wendy's, an actual burger restaurant, in the slightest.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the a year ago, with tweets targeting both McDonald's and Burger King.

"For 60 pancakin' years, we've been IHOP", a tweet on the restaurant's Twitter account said.

"I'd love to welcome all of America to the world's first "IHOb" restaurant, which stands for the 'International House of Burgers, '" Darren Rebelez said.

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.




"But these are new 'Ultimate Steakburgers", the website stated, with "all-natural, 100 percent USDA choice black Angus beef". For a limited time, the burgers are available at IHOP locations with unlimited fries and a drink starting at $6.99.

The belt-busting additions to the menu include Cowboy BBQ, which comes with onion rings, bacon and American cheese, and Jalapeno Kick, including sauteed jalapenos, serrano peppers, hickory-smoked bacon, pepper jack cheese and mayo.

IHOP has had burgers on its menu since it first opened in 1958, but its identity has always been tied to its wide variety of pancakes and breakfast offerings.

IHOP, along with its sister brand Applebee's, is undergoing a revamp as the chains attempt to reengage with diners and bring in more customers. After IHOP's social media team posted several prompts asking what the "b" could be, 30,000 Twitter users responded with their guesses, according to a company press release.

While some people may be upset about the name change itself, it's safe to say most of us are just enjoying the Internet's reaction to it. Wendy's wanted to get in on the drama. They will still be officially called "IHOP".

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