Twitter Deepens Sports Content With ESPN

02 May, 2018, 01:16 | Author: Pamela Mathis
  • Twitter To Double Video Output In 2018 Including Pacts With NBCUniversal Disney Viacom

During an hourlong presentation at New York's Terminal 5, Twitter revealed a distribution deal with NBCUniversal, in which the media company will publish live video and clips from its portfolio of brands - including NBC, NBC News, Telemundo and E!

The partnership came as numerous social media and streaming platforms pour resources into live content. Facebook has invested heavily in its "Watch" streaming platform in recent months through deals with Major League Baseball, Major League Soccer and other prominent sports leagues.

Disney's ESPN will roll out "SportsCenter Live", which will produce breaking news sports coverage on Twitter. "People tell us what they want to see with the conversations they share on Twitter", said Twitter's global head of content partnerships, Kay Madati.

In a statement yesterday, ESPN said that specific live shows for Twitter were in development and that another announcement would be due on Wednesday 2 May.

This year, Twitter promoted new live shows it has planned with network like ESPN and NBC. All of these entities will offer live content for Twitter which is going to be launched under a new agreement that will be announced at a later date.

The number of daily video views on Twitter has nearly doubled in the past year, and the format has contributed more than half of ad revenue for two quarters running.




This effort from Twitter to create more video entertainment may go some way towards chipping away at YouTube's dominant position, but it remains to be seen how well the new shows will be received. This year, it will do that again and also create branded shows for Comedy Central, BET, MTV News, and MTV International for the platform.

There'll be room for smaller broadcasters too, with new pilot shows sourced through Twitter's creator network Niche. Vice News, the HuffPost, Vox Media and BuzzFeed are either debuting or continuing original programs focusing on popular topics on Twitter.

Sports and gaming is another area Twitter hopes to dominate.

MLS: MLS already has a Twitter deal for highlights, live halftime shows, and some matches, but the latest deal has the league streaming the MLS Homegrown Game and halftime show.

Call of Duty World League: As Call of Duty gamers compete for a $4.2 million combined prize, the Call of Duty World League is slated to share highlights on Twitter.

The short message platform has turned into a video powerhouse, generating revenue from video ads both in the US and overseas.

Recommended:



Popular

Merkel: Europe Will Push Back If Hit With Trade Tariffs
The EU has threatened to retaliate with duties on iconic American goods such as Harley-Davidson motorcycles and Kentucky bourbon. If it loses its exemption, the European Union has said it will retaliate with its own tariffs on US goods imported to Europe.

Conte keen for Cahill to play ahead of World Cup
Chelsea kept alive their slim hope of securing a top four place courtesy of man of the match, Cesc Fabregas fourth minute strike.

CervicalCheck boss steps down amid smear test blunder
By the time she had another smear test in 2014 she had cervical cancer. Phelan and said: "if anyone can beat this, you can". After approving the settlement, Mr.

GOWDY TO COMEY: Your Definition of a 'LEAK' is Actually a 'FELONY'
The dossier included some salacious details that of activies Trump allegedly engaged in on that trip, a claim Trump has denied. The interview was called "unhinged", "rambling" and "disastrous" on social media.

OSU's James Washington, Mason Rudolph sticking together with Steelers
But some of his more memorable moments came as a junior in two contests that would reshape the 2016 season for Penn State. It is possible that Rudolph will be the Pittsburgh Steelers starting quarterback by the 2020 season.

Pompeo stresses that Saudi Arabia's security is a priority for US
Meanwhile, Jubeir reiterated the need for more sanctions to be imposed on Iran due to its support for terrorism and missiles. Pompeo replied, "You're an incredibly important partner, [and] occupy a special place in my heart too".

Trump prepares for his own meeting with Kim Jong
Actually, I have to tell you, these groups are actually a pretty common sight in Seoul , especially on the weekends. He also tweeted that " things are going very well , time and location" of meeting with Kim are being set.

Iowa's Daniels Selected by Chicago Bears in 2nd Round of NFL Draft
Utah defensive end Kylie Fitts (right) tackles UCLA wide receiver Darren Andrews on November 3 in Salt Lake City. You should know: Nichols hails from the football program where Bears coach Matt Nagy played.

Seattle Seahawks draft SDSU's Rashaad Penny in first round
Seattle's offense became very pedestrian when they lost their power running game after Marshawn Lynch retired two seasons ago. In the process, Penny seized his opportunity and vaulted himself into a first-round selection in the 2018 NFL Draft .

Essentia Health Gives Patien Update On Husky Refinery Explosion
With the addition of the Superior Refinery, Husky's total downstream capacity increased to approximately 395,000 barrels per day. Fire Chief Steve Panger said local authorities were still working with federal agencies to determine the cause of the explosion.