Twitter Deepens Sports Content With ESPN

02 May, 2018, 01:16 | Author: Pamela Mathis
  • Twitter To Double Video Output In 2018 Including Pacts With NBCUniversal Disney Viacom

During an hourlong presentation at New York's Terminal 5, Twitter revealed a distribution deal with NBCUniversal, in which the media company will publish live video and clips from its portfolio of brands - including NBC, NBC News, Telemundo and E!

The partnership came as numerous social media and streaming platforms pour resources into live content. Facebook has invested heavily in its "Watch" streaming platform in recent months through deals with Major League Baseball, Major League Soccer and other prominent sports leagues.

Disney's ESPN will roll out "SportsCenter Live", which will produce breaking news sports coverage on Twitter. "People tell us what they want to see with the conversations they share on Twitter", said Twitter's global head of content partnerships, Kay Madati.

In a statement yesterday, ESPN said that specific live shows for Twitter were in development and that another announcement would be due on Wednesday 2 May.

This year, Twitter promoted new live shows it has planned with network like ESPN and NBC. All of these entities will offer live content for Twitter which is going to be launched under a new agreement that will be announced at a later date.

The number of daily video views on Twitter has nearly doubled in the past year, and the format has contributed more than half of ad revenue for two quarters running.

This effort from Twitter to create more video entertainment may go some way towards chipping away at YouTube's dominant position, but it remains to be seen how well the new shows will be received. This year, it will do that again and also create branded shows for Comedy Central, BET, MTV News, and MTV International for the platform.

There'll be room for smaller broadcasters too, with new pilot shows sourced through Twitter's creator network Niche. Vice News, the HuffPost, Vox Media and BuzzFeed are either debuting or continuing original programs focusing on popular topics on Twitter.

Sports and gaming is another area Twitter hopes to dominate.

MLS: MLS already has a Twitter deal for highlights, live halftime shows, and some matches, but the latest deal has the league streaming the MLS Homegrown Game and halftime show.

Call of Duty World League: As Call of Duty gamers compete for a $4.2 million combined prize, the Call of Duty World League is slated to share highlights on Twitter.

The short message platform has turned into a video powerhouse, generating revenue from video ads both in the US and overseas.



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