Facebook F8 Day 1: Instagram AR is here, VR roadmap revealed

02 May, 2018, 01:18 | Author: Cecelia Webb
  • Facebook Messenger logo at Facebook headquarter in Menlo Park California

We're excited to see how this enhances connections between people and the brands they love, while delivering business outcomes at scale. A few brands will support the feature at launch - Asus, Kia, Nike, and Sephora.

We plan to expand this feature and gradually roll out M suggestions for translations to people using Messenger in the U.S. in the coming weeks, and as we continue to iterate and improve upon the translation experience in Messenger we will launch this functionality in additional languages and countries.

Facebook may launch a pair of smart speakers featuring its M assistant internationally first, only later offering them in the US. At launch, translations from English to Spanish (and vice-versa) will be available in Marketplace conversations taking place in the US. Kia will use it to let people try customizing the Kia Stinger. The new AR feature will help Facebook meet its goal of making Messenger more visual.




Facebook also announced that it is updating its AR creation software AR Studio. Facebook partnered up with Sketchfab, which provides a library of models you can download and use in your own projects. It said that the AR feature would give people a better way to look at products before purchasing them, and that M translations would help drive commerce by removing language barriers.

The revamp streamlines the social media giant's standalone messaging app by ditching a dedicated tab for games and camera and focusing on communication, including new features that translate messages in different languages and bring augmented reality to online shopping. It also includes semantic scene understanding to create experiences that are contextually aware, such as adding heat waves to the top of a real-world coffee cup. It's launching now in closed beta on Instagram and Messenger and is coming soon to Facebook Lite.

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