Apple Bears Come Out For iPhone Maker's Second-Quarter Report
01 May, 2018, 04:54 | Author: Darrell Baldwin
In the leadup to the iPhone X reveal past year, analysts were visibly salivating at the prospect of an iPhone upgrade "supercycle", a tidal wave of profitability that would sweep Apple stocks to never-before-seen heights and truly enthrone Apple as the king of all smartphone makers. Mark Moskowitz has lowered iPhone X estimates again, while Blayne Curtis predicts Apple may stop bundling the Lightning to 3.5mm headphone adapter with iPhones in the future.
By expanding this scheme, Apple will attempt to convince investors that business is doing well amid claims that iPhone sales are beginning to decline. Analysts will have their eyes glued to numbers, to see if iPhone sales failed, met, or exceeded their expectations. The company is also planning to sell the iPhone X for a lot less money, this year around. The iPhone X's parts cost $115 more than the iPhone 8's, according to a November analysis. GBH Insights analyst Daniel Ives said. The traditional long press for options has worked well for Android devices over the past few years. Moreover, we see Apple's current valuation as relatively in-line w/ historical averages. That made it hard to price the product much below $1,395, without slicing Apple's legendary profitability.
The problem for Apple is that the new technology will raise the cost of the screens by as much as $26, the report says, so Apple may have to cut 3D Touch from the phone to cut the overall cost of the device.
The LCD model will also probably boast a stronger display glass that will be lighter but more durable, according to a new report released by KGI Securities. As a result 3D Touch has never reached its potential - and now it looks like it never will. The other two more-expensive iPhones, the iPhone X with 5.8-inch OLED display and the iPhone X Plus with 6.5-inch OLED display will still possess the feature.
The analyst isn't convinced that the new phone, due in September, will immediately solve the iPhone's issues although he does expect the company to announce a new shareholder return program which could pacify investors for a while longer.
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