Google to Shut URL Shortener in Favour of Dynamic Links

02 April, 2018, 11:04 | Author: Darrell Baldwin
  • Google закроет сервис по сокращению ссылок

The support for will be turned down over the coming weeks and will be replaced with with Firebase Dynamic Links (FDL). As a result users will not be able to create new links starting from April 13, 2018.

In a new blog post, Google has announced that it's shuttering its URL shortening service on March 30, 2019, paving the way for developers to shift their focus to its Firebase Dynamic Links API. According to Hermanto, FDLs are smart URLs that enable users to direct other users to any location within an iOS, Android or web app.

The decision is effective from 13th April 2018. The second one is March 30, 2019 - the date when existing users will no longer be allowed to use all features of

The links will still work, but the change will let Google refocus their efforts towards the FDL APIs. Google short URL service provides brief analytics for each link separately to find the source of referrals, browsers and countries. All you had to do was to to any link to display click statistics for any link.

While this could be upsetting, it really isn't that big of a deal to the numerous other URL shorteners that are available. Furthermore, the company says they are excited about the possibilities with these Firebase Dynamic Links, particularly when it comes to dynamic platforms' detection like iOS, Android and web app. While all existing links will still point to right address, users will be unable to create new shortened links; and will eventually be unable to manage current links. This is the option the company suggests developers use if they want to create short links within apps. After this period, all links will continue to redirect.



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