BMW Concept M8 Gran Coupe debuts in Geneva

07 March, 2018, 07:22 | Author: Darrell Baldwin
  • Spied Up close with the BMW M8 Coupe

In the same way Range Rover's SV Coupe is trying to reach a new breed of buyer that wants something "different", BMW claims its Concept M8 Gran Coupe wants to appeal to people who want to stand out from the crowd.

"The BMW Concept M8 Gran Coupe is created to stir things up, to polarise - it should move you emotionally", explains Dukec.

Just like the 8 Series concept, the M8 Gran Coupe concept previews BMW's new design language, which is now more expressive. The wheelarches create a wide look while distinctive triple front air intakes and a side gill hark back to modern M power models.

The long wheelbase of the concept is nearly dwarfed by the large features of the front fascia, meant to communicate a sense of performance, with the sleek line of the greenhouse skipping the flat plane roof of the 7-Series.

The M8 Gran Coupe gets a unique green to grey-blue colour named "Salève Vert" with gold window tints and gold brakes.

The Concept M8 Gran Coupe builds atop last year's Concept 8 Series, which gives a good idea of the upcoming two-door coupe.

Unveiled at the Geneva show today, the BMW Concept M8 Gran Coupe shows the company's full hand for the first time.

"The BMW Concept M8 Gran Coupe is created to stir things up, to polarize - it should move you emotionally", said Domagoj Dukec, vice president Design BMW M and BMW i.

"The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance", said BMW VP, Adrian van Hooydonk. "With this auto, we want to reach people who are looking to stand out from the crowd". "With this vehicle, BMW M unmistakably brings luxury out of the "comfort zone".

We can't imagine how it could possibly outdo the tech and feature-rich Seven, so we're guessing the Eights will adopt much of the current flagship's gizmos and further the luxuriousness factor with fancier interior materials and more bespoke customer build processes.



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