Google Launches AMP Stories To Bring 'Story' Format To Mobile

14 February, 2018, 18:13 | Author: Darrell Baldwin
  • Bringing the power of AMP to Gmail - The Keyword

Now, the company is implementing that same technology into Gmail, appropriately dubbed "AMP for Email". While there may not be many email users who complain about sluggish rendering of their emails, Google apparently thinks that it's time for its popular email service to get an upgrade.

Aakash Sahney wrote further, "Many people rely on email for information about flights, events, news, purchases and beyond-more than 270 billion emails are sent each day!" In simple terms, Gmail users will be able to achieve more without leaving the email once developers tap into "AMP for Email".

However, AMP stories aren't a switch that needs to be turned on which will convert a story to an AMP story.

A variety of media partners have been quick top sign-up for Google's latest open source project with the likes of CNN, Mashable and the Washington Post all getting their foot in the door early. They're supposed to deliver "immersive" stories to mobile readers across a range of content categories. "Our team can easily create attractive, media-rich stories that our users can now access quickly across the web", said Doug Parker, Vice President of Digital Design at Meredith. Until the time the ads are added, publishers will have to be content with experimenting with this new format without the addition of traditional monetization.

"AMP Stories have extraordinary potential to enhance how we create mobile content", said Doug Parker, VP of digital design at Meredith. At its AMP Conf in Amsterdam, the company today announced the launch of the AMP story format.

Some AMP Stories will include sound.

The tool builds on Google's Accelerated Mobile Pages project, which was created to speed-up mobile pages, and looks similar to the popular "Stories" formats used by Snapchat and Instagram. With AMP Stories, Google is now giving users more reasons to stay on its search engine and keep on browsing.

If you want to see AMP Stories in action you can head over to in your mobile browser to check them out now.



Industrial output expands by 7.1% in Dec
After its December 2017 meeting, the central bank said it was planning three more such hikes in 2018. After rising strongly since the middle of 2016, food price inflation now appears to be slowing.

Dad who lunged at Nassar announces plans for donations
Two former gymnasts allegedly informed Klages of Nassar's misconduct as far back as 1997, but their pleas for help were ignored. Geddert coached the United States women's team to the gold medal at the 2012 Olympics in London.

Wendy Williams Dubs Meghan Markle 'Random Princess'
Wendy Williams is clearly not a fan of Meghan Markle and she has voiced her opinion from time to time. Back in December 2017, the author described Markle as a bit of a wildcard.

Bermuda becomes the first country to repeal laws allowing same-sex marriage
Chris Bryant , former Overseas Territories Minister in the U.K.'s says the ban will damage Britain's worldwide reputation. In December, Bermuda's Senate and House of Assembly passed legislation created to reverse the Supreme Court ruling.

New Horizons Captures The Farthest Image Ever Taken From Earth
New Horizons is one of only five shuttles which has managed to reach the escape velocity required to exit the solar system. "And now, we've been able to make images farther from Earth than any spacecraft in history", Stern said .

Klopp preparing Van Dijk for frosty Southampton return
It was a special story for him most of the time , really positive, and then not that positive at the end. The right-back is not yet ready to return but Alberto Moreno and Ragnar Klavan are both in the squad.

Winter Olympics 2018: CAS upholds Russian ban
But a certain number of "clean" Russian athletes were allowed to take part as neutrals. He became a Russian citizen to represent the hosts at the Sochi Games.

Russian nuclear scientists arrested in bitcoin mining plot
The researchers have been handed over to the FSB and a criminal case has been launched against them, according to officials. It is also meant to be kept a secret.

Maduro gears up for six more years as Venezuela election date set
The views expressed therein are not necessarily those of, its sponsors or advertisers. The government, meanwhile, accused opposition leaders of taking orders from Washington to abort the talks.

Six Nations: Ulster stars named in Ireland squad to face Italy
Leavy takes the place of Josh Van der Flier in the backrow, while Conan comes in for CJ Stander. "Some of it is mileage". Schmidt has named the 20-year-old on the bench for Saturday's NatWest 6 Nations clash against Italy in Dublin.