Amazon Will Now Deliver Whole Foods Groceries in 2 Hours

10 February, 2018, 04:42 | Author: Regina Lloyd
  • A customer shops for produce at a Whole Foods Market

The Amazon/Whole Foods service will be available through its Prime Now program in Austin, Cincinnati, Dallas, and Virginia Beach, VA, starting today, while Target will launch same-day delivery on February 15 in Phoenix, AZ; Tulsa, OK; Oklahoma City, OK; and throughout Texas.

When using Prime Now, users must first select which store they want to shop at with the service. Prime members will now be able to buy thousands of items from Whole Foods, including produce, bakery goods, dairy products, meat and more, CNBC said.

By diving further into groceries, Amazon is pitching itself against the largest grocer in the U.S. - Wal-Mart - and the largest traditional supermarket chain - Kroger.

The service will be available from eight am until ten pm every day and delivered within a two-hour window.




It's part of Amazon's efforts to sell more grocery items online and expand its Prime Now two-hour delivery service. Amazon launched grocery delivery service AmazonFresh in 2007, and today, for $14.95 per month (plus $9.99 for orders under $40), AmazonFresh will deliver a broad array of groceries to shoppers' doorsteps. Whole Foods Market has been ranked one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 20 consecutive years. Target, for example, bought grocery-delivery company Shipt.

Prime members, who pay a $99 yearly subscription, may place their order via the Amazon website or the Prime Now app. Of the 27 current and recently departed Whole Foods workers interviewed, many see the system as punitive and believe that employees are forced to focus on paperwork at the expense of satisfying consumers.

The announcement gives Amazon yet another way to get groceries to customer's doorsteps. Select alcohol is also available for delivery. For one, grocery stores aren't warehouses, so it often takes reconfiguring to efficiently find and package fresh food for delivery. Other cities will be added throughout 2018, according to Amazon.

"Maybe sooner than you think", she said.

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