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News feed changes a win-win for Facebook

23 January, 2018, 01:42 | Author: Priscilla Morrison
  • New Facebook update to prioritise trustworthy news Zuckerberg

In its latest effort to solve fake news, Facebook is implementing a system in which users will be asked to complete surveys to determine the quality of news postings.

Following his announcement of changes to the Facebook News Feed two weeks ago, CEO and founder Mark Zuckerberg announced Friday an additional change included on the platform, this time to news sources on the platform.

The initial change means that users will see less public content; dropping from making up 5% of News Feed posts, to 4%.

In a post by Mark Zuckerberg, the CEO explains that he wants the social networks' members to determine the trustworthiness of news publications.

Facebook is taking decisive action, recoiling against the tough backlash it received over fake news and Russian interference in the 2016 election.

In its quest to bring Facebook back to a place of meaningful social interactions, free from pointless trivial posts from questionable sources, the social media network is handing over the power of ranking news sources to its users.

This leads to 'selective exposure, ' he said, where people are more likely to select news sources that they already agree with.

Continuing our focus for 2018 to make sure the time we all spend on Facebook is time well spent... This change will only apply to US users, although - if successful - Facebook plans to enforce the effort internationally.

Simply put, this means you'll see more posts from your friends and less content from pages.

Publishers are seeing a huge dip in engagement and reach ever since Facebook announced new changes in the news feed algorithm.

Zuckerberg conceded there's no easy solution, saying Facebook is not comfortable with acting as judge and jury regarding what news sources are reliable and which aren't.

It will also affect news stories that you share, Facebook said. It says it has surveyed a "diverse and representative sample" of US users and next week it will begin testing prioritizing the news sources deemed trustworthy.

"We do not plan to release individual publishers' trust scores because they represent an incomplete picture of how each story's position in each person's feed is determined".

"This is an interesting and tricky thing for us to pursue because I don't think we can decide what sources of news are trusted and what are not trusted, the same way I don't think we can't decide what is true and what is not", Mosseri said, cited by the Wall Street Journal.


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