Google changing rules for content monetization in YouTube

21 January, 2018, 00:22 | Author: Darrell Baldwin
  • Google changing rules for content monetization in YouTube

The new rules come into place on February 20, 2018, and they mean that only channels with 1,000 subscribers and 4,000 watch hours in the last 12 months can make money from YPP. Previously, channels only had to have at least 10,000 total views to be eligible for the YouTube Partner Program (YPP).

Now there are entirely new requirements to meet, which will apply to both new and existing members of the YouTube Partner Program. Like Paul, Kjellberg was removed from Google Preferred and lost the second season of his YouTube series, Scare PewDiePie.

While the change is sure to frighten many creators and could lead to YouTube feeling a backlash or creator exodus, Patrick notes that YouTube is still the only site that shares ad revenue with its users. In response, YouTube announced on January 10 that Paul would be removed from Google Preferred and all his YouTube Red projects were put on hold indefinitely. Google says 99% of channels below the new threshold were making less than $100 per year in ad revenue, so it's not taking away someone's livelihood with this move.

Now petitions are being set up on change.org to try to stop youtube from making these changes, however these petitions are very unlikely to make Google change its mind.




YouTube states that these changes are to "better protect creators" - its Creator Blog states that a big reason for the changes is so "we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube".

For the first time, the company will be pre-emptively reviewing large swaths of its content to ensure it meets "ad-friendly guidelines", raising the bar for video creators who wish to run adverts on their content, while hoping to allay advertiser unease about the video-sharing website following scandals such as Logan Paul's video of a dead body. Google is also now in beta with Integral Ad Science to create a third-party brand safety reporting tool for YouTube. YouTube responded by removing Paul from Google Preferred and putting all of his original projects on hold. They will also be implementing a "three-tier suitability system" so that advertisers have more choices on the type of videos they want their ads to be played on.

YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".

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