, Inc. (AMZN) Buys Home Security Camera Startup Blink

26 December, 2017, 00:44 | Author: Darrell Baldwin
  • Amazon buys smart camera and doorbell startup Blink

Blink, based in Andover, Mass., was founded in 2009, according to Crunchbase, but came out of stealth in 2014 with a Kickstarter campaign that raised $1 million-multiple times more than the company was seeking. No financial details about the acquisition have been disclosed.

Blink's outdoor camera launched later on in 2016.

The agreement that got announced on Friday, gives Amazon a growing star in the emanating and immensely competitive field of connected home devices that consists the Nest of Alphabet. "As one of their distributors, we already know customers love their home security cameras and monitoring systems", Amazon said in an emailed statement. It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together. Blink's technology is a natural fit for these ambitions.

Also, it will be a wire-free design, which means it won't have to replace a pre-existing wired doorbell.

Amazon had recently announced a delivery service where packages can be dropped off inside of homes, a service that requires security cameras.

Amazon released its Cloud Cam security camera back in October, and the Blink purchase would help Amazon compete against Nest/Google and other smart security systems.

As with any new technology, the key question is whether people will accept it. Blink has obviously tried to brand its wireless security cameras as friendly and comforting, rather than another intrusion into our private lives. Amazon has been widening their range for smart home technology ever since the tech became so relevant in today's society.



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