Everyone Is Getting 280-Character Tweets Soon

08 November, 2017, 00:41 | Author: Cecelia Webb
  • Image Source Twitter

"Brevity is what shaped Twitter's content style, and while the extra characters may change some aspects", he said, "it will make the service a bit easier to read and engage with". The move is the struggling social network's latest attempt at encouraging people to post more by removing arbitrary text limits (the 140 came from SMS character limitations no longer relevant in the smartphone age).

Having only been rolled out to a privileged few when the initial experiment was launched in September, Twitter has now chose to let (nearly) all users avail of an extended 280 character limit in tweets, double the original character limit.

It says during the test many people tweeted the full 280 limit because it was new and novel, but soon after this people's behaviour normalised. In English, nine percent of tweets generally hit the character limit, said Twitter. The average tweet length in Japanese is just 15 characters. The result is that users spend too much time trying to edit their tweets down, or abandon them altogether.




"We - and many of you - were concerned that timelines may fill up with 280-character tweets, and people with the new limit would always use up the whole space".

Now the San Francisco tech firm is officially doubling the character limit of its tweets to 280 characters. The change won't apply to Chinese, Japanese, or Korean languages because the density of their writing allows users to say more with fewer characters. In its current form, Twitter has proved cumbersome for new users, yet each time the company tries to change an important feature, heavy users complain.

"In September, we launched that expanded the 140 character limit so that every person around the world could express themselves easily in a Tweet", a Twitter blog post confirming the expansion of the character limit read. Only five percent of users went above 140 characters during the test, and only 2 percent ever went north of 190 characters.

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