Target is offering shoppers a breather after holiday shopping on Thanksgiving. They have said closing the stores also gives employees a chance to reset them for the actual Black Friday.
The struggling department store said on Monday it would open stores on Thanksgiving Day, November 23, at 2 p.m., a full hour earlier than previous year and three hours before major rivals Macy's and Kohl's, in a move that illustrates just how desperately it needs a sales boot.
"We know that shopping Black Friday deals at Target is an annual tradition for many of our guests across the country", Janna Potts, executive vice president and chief stores officer, said. Last year, a NerdWallet study found that some stores inflated the amount of certain Black Friday discounts to make deals appear better than they actually were. The Mall of America and Burnsville Center have gone further and will not open at all on Thanksgiving for the second year in a row.
In contrast, Target decided it would close between midnight and 6 a.m. on Black Friday and is opening at 6 p.m. on Thanksgiving.
Target says almost all of the in-store deals will be available on Target.com early on Thanksgiving morning.
Target also announced on Monday that shoppers can get early access to Black Friday deals in stores and online for one day - Monday, November 6.
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