IPhone, iPad, Mac sales back on the rise

03 November, 2017, 00:30 | Author: Cecelia Webb
  • The iPhone X goes on sale in Apple's Sydney store.                  Claire Reilly  CNET

Since the first iPhone in January 2007, Apple's stock has surged nearly 1,300 percent, compared to the S&P 500's 83-percent increase.

Positive reviews for the new device and expectations that many users are on the verge of upgrading from older iPhones have sent Apple's stock to record highs, pushing it closer to becoming the first publicly listed company with a stock market value above $1 trillion. This is mostly due to the upcoming sales of the iPhone X, HomePod, and others. That's down only slightly from the 11.4 million sold last quarter, during which Apple introduced new models of the iPad Pro.

The good news is that Apple seems to be confident that it will be able to ship plenty of iPhone X devices, or possibly make up for any delayed orders with the iPhone 8.

Production problems have marred the release of iPhone X but the company is still forecasting revenues of between $84bn and $87bn for the next quarter compared with $78.4bn for the same period past year. Updated MacBook Pro models helped move 5.3 million Macs, up 10 percent from a year ago.

For investors in Apple, which is still among the most widely held stocks in the country, that may quell worries about iPhone 8 sales, and indicate that the higher price of the iPhone X will keep Apple rolling in cash even if demand for the standard iPhone drops. That equals earnings of $10.7 billion, or $2.07 per share, beating the anticipated $1.87.

Behman said he camped outside the store for a week and said he plans to sell the phones on for around A$3,000 each.




Maestri attributed the margin strength to Apple's growing services business, which brought in $8.5 billion in revenue compared to analyst estimates of $7.5 billion. In after-hours trading, shares of Apple are up a tad more than 3%.

Though the iPhone franchise is somewhat in limbo, there are other factors afoot for Apple.

Apple has just published its financial results for Q4 2017.

What's emerged as the No. 2 category after iPhones for Apple is Services, which includes iTunes, Apple Music and iCloud. Apple said it expects revenue of $84 billion to $87 billion for the first three months of 2018, which would be a record quarterly sales and indicate healthy consumer demand for its latest iPhone lineup.

Nearly two-thirds of Apple's sales, 62 percent, came from global sales. Cook said the Apple Watch posted a unit sales growth of over 50 percent for the third consecutive quarter.

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