Ottawa's $500M Netflix deal draws reaction from incumbents
30 September, 2017, 15:50 | Author: Cecelia Webb
NetflixCanada will collaborate with other Canadian production firms, broadcasters, and local talent to develop content in both English and French.
"It is important for us to see and hear stories that reflect back to us who we are as we are learning about our place in the world", Joly said in a speech.
She admitted that while some people, including Québecor head Pierre Karl Péladeau and Quebec spokesperson Gabriel Nadeau-Dubois, aren't happy with the arrangement - she's confident Quebec-produced content won't be overlooked. The country doesn't, currently, tax digital players like Netflix. Reactions from Canada's media providers are mixed, but more details about Netflix's deal with the Canadian government still needs to be revealed.
The Canadian government is pledging not to tax television streaming services as Netflix creates a Canadian division and commits to a minimum investment in the country.
According to the Canadian Radio-television and Telecommunications Commission (CRTC), there were about 11 million households in this country hooked up to cable or satellite television in 2016.
Of course, Netflix has already been doing biz in Canada. The government did not tax Netflix as some had proposed.
Canada's Heritage Minister, Melanie Joly, said the deal "signals a meaningful partnership in supporting Canadian creators, producers and Canadian creative work, and in bringing that work to millions of viewers around the world".
Establishing a permanent, multi-purpose film and television production presence here in Canada, the first time that the company has done so outside the United States. No figure is available, but Joly says top-ups from Ottawa will start next year to cover the shortfall.
Netflix has invested in Canadian originals shows such as mockumentary Trailer Park Boys, which it revived after Showcase dropped it; Discovery Channel's Frontier; Showcase copro Travelers; and CBC's Anne and Alias Grace.
Ottawa will seek to expand worldwide co-production treaties to grow production budgets and attract financing partners, she said.
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