In order to put ad breaks in their videos, those publishers may need to have a follower base Facebook finds "sufficient", and the company said that requirement could be applied to other ad features. This was revealed by Carolyn Everson, VP global marketing solutions at Facebook, in a blog post.
Facebook is clearly looking to get ahead of the brand safety concerns Google faced this spring when major brands and ad agencies boycotted its digital properties over offensive videos on YouTube. These confirmations and investigation could give Facebook's promoters certainty that their advertisements aren't being appeared beside awful content, are really being seen, are being tallied appropriately.
These are the latest changes to how Facebook uses ads on its site.
The company is not only clamping down on what can be monetized, it is also doing more to keep advertisers happy, including using third-party verification to measure ad performance. "The key will be if these standards are baked into any new innovation that launches from the start, like you are seeing here". The company has been dealing with the spread of misinformation on its platform, reporting last week that fake accounts, likely linked to Russian Federation, spent $100 000 in ads ahead of the United States election. Across its flagship platform and Audience Network, internal data shows more than 70% of in-stream video ads - up to 15 seconds in length - are viewed to completion.
In the blog post, Everson explained that keeping the Facebook community safe is "critical to [its] mission", and there is absolutely no place on Facebook for hate speech or content that promotes violence or terrorism. Your content may be impacted by these guidelines, but will remain on the platform provided it meets our Community Standards. "We want to ensure that advertisers feel confident in their investment on our platform and brand safety and what content ads are running against has been an area of concern".
Facebook has enabled hundreds of publishers and individuals to run ads during live video broadcasts in the past year, and the company recently introduced a slate of new shows on a part of its site called "Watch".
Facebook said it's also releasing new tools so advertisers know what publishers ran their ads. Meanwhile, post-campaign lists will begin rolling out in the coming months.
Creators and publishers must have an authentic, established presence on Facebook, it said, adding these guidelines also apply to videos on Facebook and will extend to "Instant Articles" over time.
The largest refinery in the U.S.in Port Arthur Texas is now running at reduced rates, sources told Reuters on Tuesday. We believe that Irma will have a negative impact on oil demand but not on oil production or processing .
Russian airstrikes on the western bank of the Euphrates river killed "16 civilians, including five children". Moscow intervened in Syria in September 2015 in support of its ally President Bashar al-Assad.
His comments came in a joint news conference with the Kuwaiti emir, Sheikh Sabah al-Ahmad al-Sabah, in Washington on Thursday. Later Friday, the White House said Trump had spoken separately with the leaders of Saudi Arabia and the UAE.
Mahmoudi, on the Energy Ministry website, said, "We will stand by the Syrian people to rebuild this country". Agreement points to the role Tehran is expected to play in the reconstruction of war-torn Syria.
Dear Lifehacker, I'm keen to get my mits on the Nintendo Mini SNES video game console, which comes out at the end of the month. Especially since Nintendo's rollout for these retro systems have been quite suspect *coughs* Super NES Classic .
Philippe Coutinho was linked to Barcelona over the summer transfer window and even handed in a transfer request to the club. If people blame me for this, no problem, but it was a decision taken for the season.
Among the 23 electric vehicle models that Volkswagen intends to produce by 2025, there will assuredly be utility models. That means that by 2030 the company plans to offer an electric or hybrid version of over 300 different auto models.
The Duchess is herself one of three children, and is believed to have hoped for a trio of children of her own before her mid-30s. Prince William and Kate Middleton have not revealed if they are having a boy or a girl (Photo: Retropix / Splash News).
Paul Pogba admits that he "came to Manchester United to play in the Champions League " and can not wait to hear the anthem again. England boasts five teams in the group stage of the UEFA Champions League competition , which commences in just a couple hours.
USA approves $5 billion fighter jet sale to Canada
The International trade commission that is U.S. based is set to make a basic ruling in this case in the ending of this month. It said the principal contractors will be Boeing Co ., Northrop Grumman Corp., Raytheon Co. and General Electric Co.
Market Focus on Shares of Cedar Realty Trust Inc (CDR)
Cambridge Investment Research Advisors Inc increased Ishares (IJJ) stake by 26,012 shares to 70,987 valued at $10.31M in 2016Q4. Many consider the equity oversold if the reading is below -80 and overbought if the indicator is between 0 and -20.
Hurricane Irma 'to devastate the United States': FEMA chief
With destruction and death-toll tallies on the rise, scientific evidence points to climate change for intensifying these storms. Hurricane Irma first hit the Florida Keys early Sunday morning. "This is a truly, truly poster child for what is to come".
Google Appeals Record 2.4 Billion Euro Fine
If you're not familiar with Google Shopping, it's that graphical bar that shows up any time you search for a product. The Commission is reviewing its Google Shopping decision in light of the ECJ's Intel ruling, according to Reuters .
NFL Packers Set Defensive Tone Against Seahawks
Head Coach Mike McCarthy said the 78,381 in attendance and the guys on the defensive side of the ball, helped get it done. Green Bay tacked on Mason Crosby's 40-yard field goal before Wilson quickly drove the Seahawks into scoring position.
Saga PLC (SAGA) Rating Reiterated by JP Morgan Chase & Co
Restore PLC (LON:RST) was upgraded by equities research analysts at N+1 Singer to a "buy" rating in a report issued on Monday. The stock of Spire Healthcare Group PLC (LON:SPI) earned "Equal Weight" rating by Morgan Stanley on Thursday, August 25.