Maruti Suzuki to launch new ARENA showrooms

01 September, 2017, 01:25 | Author: Cecelia Webb
  • Maruti rebrands sales channel as Maruti Suzuki Arena, promises premium experience

With the introduction of Maruti Suzuki ARENA, now the company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value.

Arena customers can book their cars or even personalize them through a new website launched by the company.

Maruti Suzuki India announced on Wednesday that the company is transforming its retail network across India by introducing new showrooms, namely "Maruti Suzuki ARENA". "Technology will be a key differentiator where we have aligned with the new age customers". The Maruti Suzuki ARENA will make use of digital technology to serve customers in a better way.

"About 80 showrooms of the 2,050 in India will be converted to the Arena within this financial year", he said, adding the other "partners" will upgrade to the Arena format within three to five years.

This will be apart from its Nexa showrooms, which were launched two years ago to sell its premium products. Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms.

"This is poised to strongly connect with the young and do-it-yourself generation", Maruti Suzuki said in a statement. Prospective customers can explore the entire product portfolio, through interactive Product Vision touch-screens displays at the showroom, while their is a dedicated Personalization Zone with vehicle configurators that enables customers to digitally personalize their cars. The company's showrooms selling mass market models will now operate under Maruti Suzuki ARENA chain. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. Technology will also assist the relationship managers who, equipped with tablets and an app, will showcase the range of Maruti Suzuki products and variants to customers.

Customers who have registered themselves on the Maruti Suzuki ARENA website can continue selecting vehicles and trims when they get to the showroom by entering their mobile number on the Navigation Portal there.

The transformation will be done in phases in the next 3-5 years. A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations.



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