Self-driving cars might start delivering pizzas to your home

30 August, 2017, 01:42 | Author: Regina Lloyd
  • Self-driving cars might start delivering pizzas to your home

They'll use one Fusion equipped with all the trappings of a self-driving vehicle, including Ford's full suite of cameras, sensors, radar and LIDAR, to deliver pizza for the month-long test. Randomly selected customers will have the chance to receive their orders from a specially outfitted Ford Fusion hybrid autonomous research vehicle.

"How will customers react to coming outside to get their food?"

"We need to make sure the interface is clear and simple".

"Understanding how automation will change the customer experience is a key part of how we're building our future self-driving vehicle business because we want to apply the technology in ways that enhance people's lives", Marakby added. Ford is testing self-driving cars on public roads in other places but this test is really about customer acceptance of the technology, a Ford spokesman said, not whether the auto can drive itself.

Self-driving cars appear to be the future of personal transport, but they could also be the future of takeaways.

.

"We're still focused on the last 50 feet".

Customers will be able to track the delivery process via Global Positioning System and will receive text messages on how to retrieve their pizzas once the delivery vehicle has arrived. Instead, pizza fiends will need to step outside their house and use a unique code to unlock the Domino's Heatwave Compartment to grab their order.




Ford has been considering autonomous vehicles for years, even making a move in 2016 to purchase a $75 million autonomous technology firm out on Silicon Valley. The vast majority of its sales - about 1 billion pizza pies annually - must be delivered to customers' homes or offices.

So figuring out what it is that people want in a transportation or delivery autonomous vehicle, and doing it at this time while details such as the design of the vehicle are being finalized, is very important.

Our research begins with an observational study, looking at how people respond to and interact with a self-driving vehicle when it arrives with their pizza.

'That's a big challenge - getting (the pizza) from the curb to the door'.

The experiment will take place using real Domino's customers selected at random in MI.

Ford has been conducting research on self-driving vehicles with brands like Domino's, as it plans to start production of self-driving vehicles in 2021.

Who can say if driverless delivery will catch on. "Ride sharing and hailing is on the rise, and shopping at malls is giving way to buying online, which is increasing package-delivery services", he wrote. We work with partners (and) this is one example.

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